Levi's and Google teamed up on a collaboration to create the first smart jacket. Interactive threads woven into the sleeve let you use gestures to connect to your phone via Bluetooth - so you tap your sleeve to skip to the next song, hear your last text, get your ETA and handy stuff like that. An interactive site let users explore the abilities of the jacket and the gorgeous video helped launch the limited edition piece in select cities.
The #HereToCreate campaign is a series of 13 videos featuring female influencers across the world of sport culture. We get to share their insights on how creativity changed their game, their goals and their life. PS... These women are amazing.
Creativity by Ally Love - Adidas
Creativity by Shaunae Miller - Adidas
Creativity by Karlie Kloss - adidas
Creativity by Nora Vasconcellos - Adidas
Creativity by Ruqsana Begum - adidas
Hannah Bronfman "Creativity by" adidas commercial
Creativity by Florencia Galarza
Candace Parker "adidas" commercial
Chinae Alexander "adidas" commercial
Miho Nonaka "Creativity by" adidas commercial
Creativity by Mariana Pajon - Adidas
Nike Training Club
The new Nike Training Club turns Nike master trainers and athletes (I pick Ronaldo) into your very own personal trainer - guiding and motivating you through every step of 100s of workouts. Got the chance to touch every piece - UX, content, workouts, dynamic content, social and app store. This was a massive and amazing project.
Lucy was born for- and created by - amazing women. I got to team up with them on everything from seasonal launches to social to product on the web. This is a company that wants great things for women - making the best leggings on the planet was just the beginning.
Most people think frozen food is pretty soul-less food made by robots. But Stouffer's still uses the original recipes Mrs. Stouffer's scrawled in her notebook over 70 years ago. Stouffer's is the good kind of old school. They make food people truly crave and help get dinner on the table even on the busiest of days.
Some people come to Portland on an adventure. And some people need a very sensible reason to come. Like a conference. We created Lego kits, trade show booths and interactive print ads to get the people who book those conferences to book those trips to PDX.
Travel Portland Direct Mail Campaign
adidas Boston Marathon
To get insanely serious runners ready for the Boston Marathon, adidas and Fleet Feet created a year-long training program. Called Boston365, the program took runners from day 1 to race day and included in-store, online, social and event elements.
Vestas Wind Energy
Vestas is the biggest entity in the wind energy world. When they prepared to launch their new turbine, we created ways to tell their story to every audience they have - from an engineer to an investor to a guy who lives two towns over and wants to know more. The Science of Certainty was a big umbrella theme, with lots of extensions.
Worked with an amazing team to create an online, average-human-friendly version of the annual environmental report. We took great big chunks of heavy information and broke it down into easier to digest pieces so it could be shared with more people. I was also lucky enough to get the chance to work with an environmental leader I admire very much to create articles.
Good things sometimes get described in complicated ways that hide just how good they are. I worked with the team to create an online regular-human-friendly version of the annual environmental report—a pieces usually only read by industry specialist. I was also lucky enough to get to work with an environmental leader I admire to create articles on current topics.
A new site to launch new features. Clean and simple.
Oregon Community Credit Union
We helped a regional credit union make a big deal out something other financial institutions snubbed: being nice. Nice was who OCCU genuinely was- and we knew that was worth talking about - and worth switching banks for.
Utility companies are required to run safety ads. But no one said they have to run boring safety ads. These print pieces remind us of a truth that's been around a good long while: safety is - and has always been - awesome.
Breast cancer isn't the biggest threat to women's health. Heart disease is. In fact, 1 out 3 women will die from it. That's a huge truth many don't know - and this campaign encouraged every woman to tell a woman about the risk and signs.
Forest Film Festival
This campaign focused around a simple truth: filmmakers will do whatever it takes to get a movie shot.