The new Nike Training Club turns Nike master trainers and athletes (I pick Ronaldo) into your very own personal trainer - guiding and motivating you through every step of 100s of workouts. Got the chance to touch every piece - UX, content, workouts, dynamic content, social and app store. This was a massive and amazing project.
Lucy makes killer sportswear for women. Just women. I love teaming up to create product launches, branding and social media campaigns with the lucy team.
Some people come to Portland on an adventure. And some people need a very sensible reason to come. Like a conference. We created Lego kits, trade show booths and interactive print ads to get the people who book those conferences to book those trips to PDX.
Travel Portland Direct Mail Campaign
To get insanely serious runners ready for the Boston Marathon, adidas and Fleet Feet created a year-long training program. Called Boston365, the program took runners from day 1 to race day and included in-store, online, social and event elements.
Most people think frozen food is pretty soul-less food made by robots. But Stouffer's still uses the original recipes Mrs. Stouffer's scrawled in her notebook over 70 years ago. Stouffer's is the good kind of old school. They make food people truly crave and help get dinner on the table even on the busiest of days.
Vestas Wind Energy
Vestas is the biggest entity in the wind energy world. When they prepared to launch their new turbine, we created ways to tell their story to every audience they have - from an engineer to an investor to a guy who lives two towns over and wants to know more. The Science of Certainty was a big umbrella theme, with lots of extensions.
Oregon Community Credit Union
We helped a regional credit union make a big deal out something other financial institutions snubbed: being nice. Nice was who OCCU genuinely was- and we knew that was worth talking about - and worth switching banks for.
New Zealand Tourism
In New Zealand, you can go easy or all in. This interactive Tripometer let you set the boundaries and get a personalized video of your perfect trip.
A new site to launch new features. Clean and simple.
Utility companies are required to run safety ads. But no one said they have to run boring safety ads. These print pieces remind us of a truth that's been around a good long while: safety is - and has always been - awesome.
Clean Energy Works
These guys. They test your home's efficiency, tell you the best ways to improve your house, then give you the name of trusted people to do the work, and loan you the money for the project. They are like the older brothers we all wanted.
Breast cancer isn't the biggest threat to women's health. Heart disease is. In fact, 1 out 3 women will die from it. That's a huge truth many don't know - and this campaign encouraged every woman to tell a woman about the risk and signs.
Forest Film Festival
This campaign focused around a simple truth: filmmakers will do whatever it takes to get a movie shot.
Fiskars makes those great orange handled scissors. Those also make gardening tools for people who mean it when they garden.
COPY: You are the goddess of gardening. An alchemist of earth and water. If you don’t have both hands in the dirt, you must be eating. You think in spots of color surrounded by thousands of shades of green. When people say sun, you think full or partial. You decide who blooms, how big and how often.You rule all with roots and this garden is your kingdom.
COPY: You are the Emperor of Soil. There’s no question where your property line ends. You live in that house with the perfect yard. Humbled neighbors ask you how to save their spotted shrubs. Dog walkers don’t dare make pit stops. You’ve trained every vine. Deadheaded every flower. And you always seem to know when to wait one more season and when to dig the damn thing up. Details. That’s how you turned a yard into a showroom.
COPY: All hail the goddess of scrapbooking. You are the master.You can push things from to great every day and twice on Sunday. It is youraddiction. Don’t be embarrassed. It’s your talent. Don’t be humble. Claim it. Declare it. Let the world know what you can do.
Weight Watchers is about moderation, not denial. This menu and party planning editorial partnership with Epicurious.com let viewers Pin, plan and still work on their goal.